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A Guide to Cause Marketing: Honorably Supporting Breast Cancer Awareness and...

Everything is Pink— October is National Breast Cancer Awareness Month.  A month dedicated to creating awareness and providing support and information about this terrible disease.  Many organizations...

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[Cheat Sheet] 6 Marketing Metrics Your Boss Actually Cares About

Studies show that 73% of executives don’t believe that marketing drives demand and revenue.  As marketers, we have to make sure that we can prove the ROI of our marketing efforts. Do you know which...

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How To Turn Your Website Viewers into Users

There are many sites that have plenty of visitors; however, they might not be interacting with the website at all, contributing to a high bounce rate. These are the best tips for turning passive...

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What Parenting Teaches Us About Running a Business

If you’re a parent, you’ll be able to appreciate this comparison to business owners. Before you become a parent (or a business owner), life is easy. You can wake up when you want. Travel at a moment’s...

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Why Inbound Shines for B2B Marketing

Coming up with a coherent strategy for B2B marketing can be difficult because of all the variables involved, but one take that must be considered above all others is inbound marketing. A buzzword of...

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How Small Businesses Can Compete on Customer Service

Most of humanity is glued to a phone these days, and people have grown accustomed to constant access to information. The instant communication provided by mobile technology has created impatient...

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5 Tips to Go Above and Beyond in Client Relations

The importance of your clients can’t be understated, especially when there’s a great relationship brewing. Sometimes, it’s easy to slip into the comfort zone where you feel like you can stop bringing...

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Should Your Startup Consider the Cloud?

Business in general and startups in particular should practice the inexorable pursuit of cost savings. Cloud computing has that potential. It is actually a superior option for startups because,...

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4 Lead Generation Tips for First Time Entrepreneurs

Being a first time entrepreneur is going to have it’s challenges. As a first-timer, you don’t have the experience of going through the process of starting a business, so you’ll be learning as you go....

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5 Sneaky Productivity Killers and How To Combat Them

Imagine how much time you could save if you were a little more productive. Instead of a wishy-washy post about the things you should do in order to increase your productivity–here are a five things...

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